Under Armour has just unveiled something special and exclusive for female athletes. What we look at above is the Under Armour HOVR Breakthru, the brand’s first basketball shoe developed and tailored specifically with the female basketball player in mind.
The Breakthru was a collaboration across several Under Armour teams who helped bring the shoe to life. During the development process, they combined their expertise, leveraged their personal experiences, and consulted a number of rising and established women hoopers eager to create footwear to support their play and drive performance.
The design process began in the fall of 2019. From the beginning, the team wanted to produce a new and autonomous silhouette—not an iteration of an existing men’s shoe. They tipped things off by partnering with the UA biomechanics team and evaluating what makes the woman’s foot unique. Among many other distinctions, her foot is typically narrower across the ball and heel, higher in the arch and lower in the midfoot. It generally has a shorter ankle height and a smaller instep circumference. While more flexible, it also has more sensory receptors.
The Under Armour HOVR Breakthru releases in North America on September 17th for $110 via Dick’s Sporting Goods, UA.com, and UA Brand Houses in Boston and Chicago.
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